Melbourne, Victoria, 30 May 2019 | tennis.com.au

Tennis Australia welcomes experienced digital transformation professional Ben Fitzgerald to the newly created Chief Technology Officer role.

Tasked with the responsibility of bringing to life the digital and technological visions and capabilities across tennis, Fitzgerald brings with him a host of experience in digital product, media and ecommerce.

Currently at the helm of the Bunnings Product and Technology division, Fitzgerald has also held a range of senior leadership positions at large organisations including the Australian Football League, Australia Post, Telstra and Target.

“We are delighted to welcome Ben to the tennis team,” Tennis Australia Chief Operating Officer Tom Larner said.

“Establishing a more digitally agile enterprise is a key focus for Tennis and the breadth and wealth of Ben’s experience and global industry knowledge will help us develop our digital and technical vision,” Larner continued.

Highly skilled in product management and the transformation of organisational systems, Fitzgerald’s experience has been integral to the successful execution of multiple projects from inception to conclusion. Past projects include the redesign and rebuild of national retailer Target’s e-commerce experience, and the redevelopment of the AFL website and 18 club websites across both web and mobile.

“I’m truly excited to join Tennis Australia at a time when digital and technology are playing an increasingly important role in supporting fan engagement, increasing tennis participation, and shaping a more digital and agile organisation,” Fitzgerald said.

“I look forward to working with the team and strategic partners to realise the full potential that technology capabilities can offer Tennis Australia and its stakeholders,” he continued.

He will commence in the role in July.