Welcome to our 2024-2027 Strategic Plan 

We are excited to present the Tennis SA Strategic Plan 2024-2027. We begin by acknowledging the incredible tennis community that is the heartbeat of our sport in this state.

To our clubs, associations, coaches, volunteers, players, and tennis fans, we extend our heartfelt thanks for the amazing journey so far and for your contributions that have made tennis thrive in the community. Together, we’ve built a vibrant and dynamic tennis culture that continues to grow stronger every day. We are grateful to the South Australian Government, our local Councils and Government Departments, and Tennis Australia for their continued support and advocacy for tennis in South Australia.

Our new strategy aligns closely with the priorities of Tennis Australia, enabling continued growth in participation and activity across the state. Our purpose is to inspire everyone to enjoy life through tennis. We are committed to helping our tennis community flourish, ensuring our clubs and courts are open, accessible, and inclusive for all. Quite simply, we aim to help more people play more often.

We have five key strategic pillars that we believe will position us for continued growth:
• Participation Pathways
• Competitive Pathways
• Financial Stability
• Events and Community
• Organisational Culture

With grassroots at the core of everything we do, these five focus areas will enable our teams to assist our affiliates and stakeholders in delivering great tennis opportunities to more South Australians. Our values of imagination, collaboration, humility, and excellence will remain central to all our efforts. We aim to continue diversifying and educating our staff to achieve the best outcomes for tennis and our community.

We look forward to working with you all to implement our new strategic direction and hope to see you on the court soon!