2011 World Tennis Challenge has secured a deal with Fox Sports to deliver the three night international teams’ event.
The event which is held at the iconicMemorial Drive, South Australia from the 11-13 January has featured the likes of John McEnroe, Jim Courier, Pat Rafter, Pat Cash, Bernard Tomic and Gael Monfils and has been a huge hit with sell out sessions and international coverage.
Tennis SA CEO, Alistair MacDonald said “with 2011 players to be announced in the coming weeks it’s an exciting time for the event.”
“Now entering the tournaments third year and with the announcement of FoxSports partnership theWorld Tennis Challenge is growing stronger every year”.
Co-Tournament Director Mark Woodforde was also thrilled that the event would again be showcased around Australia
“We continue to develop our broadcast arm and have a fantastic live entertainment product showcasing the biggest personalities in tennis,” Woodforde said.
“Fox Sport have really embraced the event and we are now working collaboratively to up the insight that viewers can get into our unique and innovative concept.”
In 2010 Fox Sports were the Australian broadcaster of World Tennis Challenge provided a total of 7 hours and 50minutes of live coverage, 3 hours and 59 minutes of live delayed coverage and 15 hours of replays over 4 days.
Fox Sports statistics found 469,854, seven percent of FOX Sports viewers, watched the LIVE coverage with an average total of 204,202 tuned in to each LIVE session.
From a global perspective, the coverage of the 2010 World Tennis Challenge was broadcasted via Tennis Channel into Finland, Greece, Italy, Malta, Portugal, Sweden/Denmark, North America, South America, South Africa, theMiddle East (including Israel, Turkey and Cyprus) and Pan Asia reaching 30,810,000 subscribers through a live broadcast, replays or highlight packages.
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