Flora Furness was elected by members to the Board in November 2024.

Flora brings over 20 years of executive experience in Community and Engagement, Stakeholder Management, and Diversity and Inclusion. A lifelong tennis enthusiast, Flora’s passion for the sport began at age 9 and continues today through active involvement at Nedlands Tennis Club with her family. Throughout her career, she has driven business growth, championed women in leadership, and mentored young athletes. Flora’s expertise includes leadership, community engagement, and fostering inclusion. She has served as CEO, COO, and Executive, and currently sits on several boards, including Perth Gymnastics Academy and Lisle Retirement Villages. Flora is eager to contribute to Tennis West’s mission and impact.