Local Digital Marketing for Tennis Clubs

Thank you to all club representatives who attended the Tennis West Club Forum, held at the State Tennis Centre on Monday 4 December. We had a fantastic turnout with nearly 70 attendees from 40 different clubs.

According to the results of the 2017 Tennis West Affiliate Survey, almost 70% of respondents felt that a Club Forum on Marketing and Social Media would provide valuable assistance to their club. Tennis West listened and hosted a forum focusing on Local Digital Marketing For Tennis Clubs.

Presented by Tennis Australia’s Ryan Jamieson and Rehaneh De Kretser, the aim of this forum was to show how digital marketing can be utilised at tennis clubs to have better engagement with the online community and ultimately attract more players to the club.

The topics discussed included:

• Digital marketing fundamentals
• What makes a good website?
• The basics of Facebook

Tennis West CEO Michael Roberts also presented on the Have A Hit On Us initiative, now in its third year, and discussed ideas to engage these participants at clubs, capitalising on the excitement surrounding the Australian Summer of Tennis.

The Local Digital Marketing presentation slides can be downloaded by clicking here.