22 December 2014 | Tennis West

Hopman Cup is pleased to announce Volkswagen as its new official vehicle partner.

The new partnership signals the car manufacturer’s increasing commitment to tennis in Australia, after the brand joined forces with the Brisbane International presented by Suncorp, Apia International Sydney and the Priceline Pharmacy Classic – Kooyong in 2013.

 

“Volkswagen is a leading global brand in the motor industry. We are delighted to have Volkswagen on board and excited they can commit to the Hopman Cup. The world’s best tennis players will no doubt enjoy being transported around in Volkswagen vehicles next month,” said Paul Kilderry, Hopman Cup Tournament Director.

 

“To partner with an innovative, award winning brand, known for its quality, is a great opportunity for the Hopman Cup and reinforces the event’s strength in attracting prominent partnerships.”

 

Volkswagen Australia General Manager Marketing, Ben Wilks, is pleased to announce this new partnership which sees Volkswagen having a close association with tennis now across four states.

 

“It just wouldn’t be an Australian summer without the tennis, and we’re thrilled to be further expanding our relationship with the sport to include the Hopman Cup.

 

“We continue to see tennis as a great way to showcase our range and the innovative technologies we offer in our vehicles, and we can’t wait to bring exciting Volkswagen experiences to tennis fans throughout the summer,” said Wilks.

 

During the Hopman Cup a fleet of 25 Volkswagen cars will help transport the world’s best tennis players and officials around Perth in early January.

 

Volkswagen will also activate the following during the seven day event:

• Volkswagen Baseline Challenge – taking place every day at Perth Arena, giving tennis fans the opportunity to take to centre court for the chance to win a Volkswagen Polo 66TSI Trendline
• Volkswagen Serving Challenge – fans can test the speed of their serve with the aim of featuring on the daily leaderboard
• Volkswagen Guessing Competition – fans have the opportunity to win great prizes, simply by guessing the number of tennis balls placed inside a Volkswagen Scirocco R.

 

Volkswagen will also be running their new online tennis game, Volkswagen Das Auto Tennis, at vwtennis.com.au where there will be more prizes and experiences to be won.

 

Hopman Cup 2015 is the official mixed team competition of the ITF and is proudly supported locally by the State Government, through Tourism WA. The event will take place at Perth Arena from Sunday 4 to Saturday 10 January 2015.

 

Hopman Cup is part of the Emirates Australian Open Series which also includes the Brisbane International presented by Suncorp, Apia International Sydney, Hobart International and the World Tennis Challenge (Adelaide).

 

Tickets to Hopman Cup 2015 can be purchased via Ticketek or by calling 1300 888 104.

 

For further event information please visit www.hopmancup.com.

 

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