26 September 2024 | Tennis West

Tennis West is thrilled to announce that the CBH Group, has renewed its commitment for another three years with Tennis in Western Australia. This exciting partnership will see CBH Group continue as the Naming Rights partner for the Country Tennis Championships. 

The CBH Group Country Tennis Championships, is a major event that brings together numerous regional players of all ages for a three-day tennis tournament in Perth. Having supported the Country Tennis Championships for over a decade, CBH Group continues to play a significant role in promoting tennis in regional areas. 

Tennis West CEO Olivia Birkett highlighted the importance of sport in regional communities and the organisation’s aim to enhance opportunities for players throughout the state. 

“Sport is deeply embedded in the fabric of regional life, and the emerging talent from our regions is truly remarkable. We are excited to support regional tennis players as they advance in their tennis careers,” 

“CBH Group has been a wonderful partner of Tennis West for the last 20 years and we’re delighted that this partnership will continue for another three years.”  said Olivia. 

Since its inception in 1923, the historic CBH Group Country Tennis Championships has seen players compete in Singles and Doubles events across various age groups, from Under 10’s to Open Divisions. 

Brianna Peake, Chief of Stakeholder Relations, Strategy and Sustainability at CBH Group, expressed pride in the ongoing partnership. 

“We are excited to continue our support for Tennis West, which helps foster participation and provides opportunities for emerging athletes in our regional communities,” said Ms Peake. 

“Moreover, sports like tennis play a significant role in enhancing health, well-being, and community connections, and we are pleased to help contribute to these benefits that help keep regional communities a great place to live and work.” 

About CBH Group 

The CBH Group is Australia’s largest co- operative and a leader in the Australian grain industry, with operations extending along the value chain from fertiliser to grain storage, handling, transport, marketing and processing.